People approach web sites in very different ways to how there designed
- They skim pages for clues, instead of reading
- They make snap decisions, instead of evaluating and judging carefully
- They might not even be looking at the complete picture
- They are driven by their goals, not the design
Designers need special skills to succeed in this environment
We gain the best possible insight into our users' goals, so that we can help achieve them.
We get clear on our design's purpose, and have the mental discipline to stick to it.
We pursue simplicity ruthlessly - if an element adds complexity but not value, it must be changed.
We build and customize websites with the users goals in mind, thus creating powerful advertising tools that actually work.
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Discover and Prosper!
